A Swiss lifestyle event for women

Her life.Her passions.Her world.

A new meeting place for women and brands. Bring your brand to the first ABOUT HER in Zurich.

Exhibit or partner

29 April – 1 May 2027

Giessereihalle, Zurich

Opening hours

Thursday29 April: 16:00–23:00
Friday30 April: 14:00–23:00
Saturday1 May: 11:00–23:00

01 / The event

Discover.
Try.
Connect.

ABOUT HER brings women and brands together in Zurich. A place to discover new favourites, try products and enjoy time with friends.

From fashion and beauty to health and wellbeing: explore new ideas, get personal advice and find inspiration for everyday life.

For exhibitors, it’s a chance to meet customers, hear their feedback and build relationships. Established brands share the floor with startups, local businesses and independent makers.

Exhibit with us

Two women chatting in an event lounge. — New favourites. Shared moments.

Step inside ABOUT HER

A taste of
ABOUT HER.

Picture a day of discoveries, inspiring conversations and new connections.

Discover brands

Four women discuss careers on an illuminated stage in a dimly lit venue. The screen title means “Careers on your own terms”. — Fresh perspectives

Café with four women sharing a conversation. — Connect over coffee

Three young women in casual clothes try skincare products at an exhibition stand. — Try something new

Three women sharing sparkling wine in an evening lounge, with a DJ playing in the background. — Time to connect

Three women in their early twenties browse accessories at a busy exhibition stand. — Discover more together

Six models present a distinctive collection through the exhibition aisles, with spectators on both sides. — Fashion on the move

Our goals for the first edition

8’000+Visitors across three days

80+Brands & creators

1’500 m²Planned event space

Planning targets for the first edition, not guaranteed attendance or exhibitor numbers.

Experience.Discover.Connect.

02 / Get involved

Your ideas.
Brought to life.

Exhibit, sponsor or help shape the programme. Whatever you bring to ABOUT HER, let’s find a way to make it part of the experience.

Exhibit or partner

A designer shows jewellery at her stand with accessories and silk scarves.

01 / ABOUT HER

Exhibitors & brands

Let visitors discover, try and buy your products. Meet potential customers, offer advice and get feedback in person.

02 / ABOUT HER

Brand partners

Make your brand part of the experience, from a Brand Lab or Partner Lounge to a category or presenting partnership.

Three women speak on a small raised stage with the audience seated close by.

03 / ABOUT HER

Speakers & Experts

Bring a fresh perspective. Share your expertise through a talk, a workshop or an idea women can take into everyday life.

Two young women film a selfie video together in the creator area.

04 / ABOUT HER

Creators & communities

Bring your community to ABOUT HER. Let’s create content and experiences around the things that matter to you.

A woman reads a magazine article about ABOUT HER.

05 / ABOUT HER

Media partners

Find stories worth sharing. Work with us on content that connects your audience with the brands and people behind ABOUT HER.

A food entrepreneur offers fresh samples to visitors at a tasting station.

06 / ABOUT HER

Food & guest services

Help make every visit a pleasure. Bring food, hospitality or a service that adds to the day.

03 / Explore the themes

Made for
her everyday.

Fashion & beauty

Style, skincare and your next favourite find.

Home & everyday life

Ideas for your home, family and daily life.

Health & wellbeing

Feel good, stay active and take time for yourself.

Travel & leisure

New places to explore and experiences to enjoy.

Learning & careers

Fresh perspectives for your next step.

Tech & innovation

Discover what’s new and how it fits your life.

We’ll shape the theme mix with our partners, based on quality, relevance and demand.

LIVE / The programme

ABOUT HER LIVE

Discover. Join the conversation. See things differently.

We’re developing ABOUT HER LIVE as an interactive programme around the topics that matter to women. Personal conversations, expert insights and opportunities to take part will open up fresh perspectives.

Concept visualisation of four women in a stage conversation with an audience at Giessereihalle.

Money, Business & Equality

Financial independence, entrepreneurship and equal opportunities.

Health & Beauty

Women’s health, wellbeing and informed perspectives on beauty and aesthetic treatments.

Lifestyle & Fashion

Personal style, emerging trends and inspiration for everyday life.

Listen. Ask questions. Join the conversation.

Plans include moderated conversations, audience questions and interactive sessions.

Share a programme idea

The programme is in development. Guests, formats and topics will be announced as plans take shape.

04 / Brand partnerships

Your brand.
In the moment.

Build a partnership around your brand. Connect your presence at ABOUT HER with content, communication and experiences visitors can be part of.

Visitors trying fragrances at an exhibition stand.

01Brand Lab

Let visitors experience your products through demos and sampling.

02Creator Studio

Create photos and videos with creators around your brand.

03Partner Lounge

Host guests and business contacts in a space that brings your brand to life.

04Main Stage

Share your expertise on stage, with your programme slot and visibility agreed with us.

05Category Partner

Build an activation around your category, with exclusivity agreed together.

06Presenting Partner

Put your name alongside ours: “ABOUT HER presented by [brand]”.

Benefits, production and exclusivity are agreed individually. Your quote sets out the final scope.

Discuss a partnership

05 / Start a conversation

Your idea.
Let’s talk.

Tell us what you have in mind. We’ll explore the right way for your brand, organisation or idea to join ABOUT HER.